Reading List

1. Image from: http://www.foodfashionista.com/food_fashionista/2010/08/chanel-food-haute-couture-haute-cuisine.html
2.Image from :/http://www.missmoss.co.za/2012/02/02/food-fashion/
3.images from:http://www.tasteofrunway.com/?lang=en
4.Photo from: http://jencampbellphoto.com/blog/?p=344
5.Photo from: http://www.behance.net/gallery/Still-life-art-direction/5168205
6.Photo from: http://www.behance.net/gallery/STILL-LIFE/1621675
7.Photo from: http://funfeaver.blogspot.co.uk/2011/08/clever-still-life-photos.html
8.http://www.style.com
9.http://www.elle.com
10.http://www.travelerslunchbox.com/jounal/2006/5/31/the-secret-life-of-avocados.html
11.http://fontsinuse.com/uses/44/another-and-another-man-magazines
12.http://peterlippmann.com
13.Photo from: http://www.microlock.co.uk/installations/selfridges.html
14.Photo from: http://adafina.co.uk/selfridges
15.Photo from: http://www.arabicafoodandspice.com/where-to-buy/selfridges
16.Photo from: http://madcookingfusions.com/chocolate-vanilla-milkshake-recipe-turn-simple-into-exotic/
17.Photo from: http://madcookingfusions.com/chocolate-vanilla-milkshake-recipe-turn-simple-into-exotic/
18.Photo from: http://mymegabite.co.uk
19.Photo from: http://www.sheknows.com/food-and-recipes/articles/810811/yum-milkshake-recipes
20.Wellcome Collection Death Exhibition
21.Tate Modern
22. National Portrait Gallery
23. Magma books Manchester
24. AnOther Magazine
25. Garage Magazine
26, Tank Magazine
27. Tirade Magazine
28.http://www.wgsn.com
29. Platt Hall Gallery of Costume
30. Whitworth Gallery

oooo I'm all shook up!

 Here are my final images in the order I want them displayed. I decided to go with the layout I like in AnOther magazine which I mentioned in a previous blog post as I think i's an interesting way to display landscape images and I think it also makes them stand out more. I have added credits in the style of AnOther to make it really fit in to my chosen publication. I am pleased with how my images turned out and I think my research backs up my direction and narrative. I found this brief challenging as it was still life and was very unsure where I could take it but I am happy with the work I produced and think it fits the brief well.

Shake up your style

I decided to create a title page for my editorial. I used the shot of the strawberry milkshake and then brightened it but making sure the background wasn't too white, as I still want some depth. Then using the font 'Futura' I thought of a name for my editorial 'All Shook Up' and and added the tagline "Shake up your style this season' I wanted to keep it simple so that it was in keeping with AnOther magazine and I think it achieved that as well as linking to my editorial.

Edits

Here are the original images I decided to use and their edited versions. I brightened up the images and changed the vibrance, contrast and saturation. I tried to keep the pastel theme apparent through the shoot but I needed to make sure the colours didn't look to washed out. I am pleased with how they turned out and I now need to figure out how I am going to lay them out for an editorial. I am considering doing a title page as well as an opening for the editorial.

 

Typeface

While researching AnOther Magazine I came across a website that told me all about the fonts AnOther used. A lot of them were hand drawn by graphic designers but the main ones were based on Futura, which the magazine has used also. I really like the clean cut of this font and how it was minimalistic as I felt that is what I will need for my shoot credits, nothing fancy just something simple to enhance the images and not take anything away from them.

website: http://fontsinuse.com/uses/44/another-and-another-man-magazines

AnOther

The magazine I have chosen for my editorial is AnOther magazine because they well known for studio shoots and I think they display their still life editorials in a very interesting way. Going through AnOther i found the page layouts very peculiar and there seemed to be no real uniformity or constancy to them. Some pages were full bleed where as some where collaged with a few images. Going through some back issues and images I looked at online, AnOther tend to use a slight grey tint on their backgrounds which I feel gives a bit more depth to the photograph rather than using a bright white background,

Example of AnOther credits

Example of the mis matched layouts.

I really like how they have portrayed the images in this editorial and I think I am going to do something similar. Although there is a lot of white space it still looks sleek and professional.

shake it, shake it shake it like a Polaroid picture

Here are the milkshakes I am using for my shoot. I decided to use different glasses for each shake to create a more interesting aesthetic.
The green milkshake is an Avocado shake, the pink is a strawberry milkshake, the purple is a blackberry shake and the blue is a bubblegum millions ice cream milkshake.

Apart from the avocado milkshake, they were all made using ice cream and milk then adding either strawberries, blackberries and blue millions until I go the desired colour.

The Avocado recipe was slightly different

Ingredients:

1 ripe Haas (dark-skinned) avocado, peeled and pitted

4 tablespoons sweetened condensed milk

1 cup cold milk, more or less depending on thickness desired

few drops orange extract, or some vanilla, rum or coffee (optional)

crushed ice and additional sweetened condensed milk for serving

Directions:

Combine everything in a blender and blend until very smooth (if you like you can add some of the ice here to give it more of a frosty milkshake character). Fill two glasses with additional ice. Drizzle a little more sweetened condensed milk over the ice before filling each with the avocado shake. Give it a quick stir and serve promptly, accompanied by a spoon.

Notes:

Rich and creamy drinks made from avocados and sweetened milk are classic ways of enjoying this fruit across Asia, and are really delicious once you get past any initial ‘this is weird!’ reaction. Watch out for over-ripe avocados, however, whose slightly rancid taste will spoil the drink. The best avocados to use are those that gently yield to pressure, that are free from dark blotches inside the fruit. If you have any doubts, taste a piece first. Also, I really love the citrusy note that a little bit of orange essence adds, but the avocado also has enough flavor to stand up on its own, or to other dessert flavorings like vanilla and dark rum. Or try a shot of espresso, as they like it in Indonesia. p.s. Did I mention this drink is rich?

Recipe from: http://www.travelerslunchbox.com/journal/2006/5/31/the-secret-life-of-avocados.html

Accessory Creation

Here are my accessories. I spray painted them a few times to make sure the colours were bold enough to show up on camera but still fitted into my pastel trend. My next job is going to be finding milkshakes that match each accessory.

Spray paint

Here are the spray paints I am going to use to create the pastel colours for my accessories. I chose a slight gloss finish on the paint so that when I am doing my shoot they items will have a nice sheen which replicates the materials they would've been made from originally.

Lenor Blue

Lavender Purple

E2E Green

Miss Piggy Pink

Concept

After looking at my trend boards and my research I feel my pastel trend fits in with my research into milkshakes. I feel as I have been focused on colour throughout my research these two concepts are very closely linked. My initial idea was to display the accessory item next to a food item with similar colours and include the recipe at the bottom but I have moved on and developed my idea to make it more suitable for a fashion editorial. I went back through my photo's from Manchester and looked again at the 17th/18th Century garments and noticed they were all quite pastely soft colours due to the technology and knowledge of how to dye clothes at the time. I looked again at these when going through the accessories I want to use for my shoot. I have tried to incorporate the two as well as considering my food experiences. I really decided on milkshakes when I was going through the trends as I kept seeing pastel pinks which reminded me of the shake I had at the american diner In Camden. If you compare the colours of the accessories I have chosen to the photos from Platt Hall you can definitely see the links and where I got my colour pallet from.

Charlotte Olympia

Jimmy Choo

Nancy Gonzalez 

Gryson

All accessory images from http://www.style.com

Trend alert

I decided to look at s/s13 for my accessories as I felt there was a lot more to chose from than a/w13. I have compiled 3 mood boards of the trends I felt were strong. I really like the contrast trend as it's bold and black&white are always on trend and there is so much that they would work with but I don't feel my research, which is based on colour would work but I feel for my research pastel works much better. I think after looking at my research I am going to link pastel colours to milkshakes. I think this is a strong link to my research and I can produce something that relates to the trends.